Back to California: The Mission to Reboot Me…

This week, the ramen story takes us across the Pacific to the USA... Long-time Ramen Beast friends and fans will know that the Beast himself, Abram Plaut, is the cofounder of Mensho Tokyo SF, the Northern California ramen shop helmed by famed Japanese chef Tomoharu Shono. Prior to the pandemic, Mensho’s business on San Francisco’s Geary Street was booming. A line stretched down the block during all hours of operation and Abram and Shono-san were poised for bold expansion — a new location in the Twitter Building in downtown SF, an outpost in San Rafael and an ambitious experiment in South Asia. Like so many in the restaurant industry, their plans were overturned in an instant. But at last, there is daylight... Below is Abram’s firsthand story of a crazy year in the global ramen business.

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